Boba Madness: The Exponential Increase In Boba Parlors And The End May Not Be In Sight
When the pandemic hit in 2020, it appeared that it would be an all out disaster for Chinese food eateries of all stripes, from the fanciest large restaurants to the smallest mom and pop restaurants and boba parlors. As I wrote in Menuism, the hit was expected to be disproportionately hard on Chinese restaurants due to the large concentration of family owned businesses. Indeed celebrity chef Ming Tsai sadly predicted that nearly half of family owned Chinese restaurants would end up shuttering. And indeed, this seemed to be a fair assessment as probably a majority of all Chinese eateries closed down for at least a period of time during 2020, and certainly all Chinese restaurants that were operating at any point of time did so on a much smaller scale. Things looked particularly bleak for the boba parlors. Many observers felt that the boba market seemed oversaturated, and was ready for a shakeout anyway. People not so jokingly were s...